FanDuel hires new creative agency for online casino business as it eyes future expansion

FanDuel Group has chosen Mischief @ No Fixed Address as the go-to creative agency for its online casino business. Mischief is set to help the company gain a wider audience the casino side of the brand is gearing up for future expansion as states legalize their markets.

The move comes as the US online casino industry “is poised to expand and FanDuel is betting big on its treasure chest of games across roulette, blackjack, slots and live tables,” a press release claims.

Mischief is now responsible for creative tasks relating to FanDuel Casino. It is challenged to solidify FanDuel Casino as the online gaming/casino destination of choice, the company explained. A first campaign should be launched later this year.

“We are entering uncharted territory as more states begin to welcome online casinos,” Daniele Phillips, Vice President of Casino Brand Strategy at FanDuel Group. “And as FanDuel Casino introduces itself and connects with people across North America, we want to do it in an unexpected way that’s so far removed from category conventions.”

“This is an area ripe for disruption. So it’s only fitting that our partner agency specializes in blowing,” Phillips added.. “Mischief is the leader in disruptive and strategically powerful ideas that have proven themselves time and time again. We look forward to making an impact together.”

Unlike its sports betting offering, FanDuel’s casino platform caters to a wider audiencenotably women, where usage is 50/50 with their male counterparts. This gives the casino platform huge growth potential, the company claimsand gives Mischief the scope to create new ways to attract customers and unlock cross-selling opportunities in other areas of the business.

Greg Hahn, co-founder and CCO at Mischief, added: “We look forward to creating an undeniable edge for FanDuel Casino.. The FanDuel team is our kind of people: savvy, strategic and ready to rock the boat. We’re really excited to partner up.”

The FanDuel online casino platform, which is currently legal in four states, is called by the company “important for long-term growth.” given the larger size of the addressable market and many new states considering legalization. FanDuel Casino is available on iOS, Android, and on the web in New Jersey, Pennsylvania, Michigan, and West Virginia.