Online operator 888 Holdings and gaming technology company Playtech have expanded an existing content partnership to support their respective plans to grow their US operations.
As part of the multi-state agreement, Playtech will supply its live casino and random number generator (RNG) games to the 888casino brand in a number of states, starting with New Jersey.
888casino already offers Playtech content in several regulated markets around the world, with the expansion of the deal focused on expanding its 888 business.
“This agreement will enhance the overall player experience by delivering more entertaining and dynamic games, which is a key part of our content and product leadership strategy,” said 888 US President Howard Mittman. “We look forward to welcoming Playtech content and growing our partnership together.”
Playtech COO Shimon Akad added, “I am thrilled that our trusted partners, 888, have chosen to bring our live and RNG casino games to multiple states, marking another exciting step in our expansion to the United States.
“Live Casino is Playtech’s newest proposition to the US market and it gives operators the opportunity to diversify their offering, driving strong demand for our industry-leading software.”
The expanded deal comes after 888 completed its acquisition of the non-US assets of William Hill from Caesars this month for £1.95 billion. As a result of this agreement, 888 now counts William Hill and Mr Green among its brands alongside 888casino and SI Sportsbook.
Also this month, Asia-based investment group TTB Partners announced it would not make an offer to acquire Playtech. TTB said it would not proceed with the proposed deal due to “difficult underlying market conditions”.
The group added that it continues to support Playtech’s board and management team, as well as their strategy for Playtech and the outlook for the business.
Playtech also recently completed the sale of its financial trading division Finalto to Gopher Investments for $250 million.